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Organization, Coaching & Culture

Peter Drucker famously said "Culture eats strategy for lunch". In our experience, there is no more critical metric for the long-term success of an organization than culture.  And yet for most organizations culture develops by accident - unplanned and unmanaged. y2 provides strategic culture services, including mission/culture alignment, staffing for culture, and executive optimization coaching.

Contact us with your specific strategic culture needs

How is coaching distinct from other service professions?

Professional coaching focuses on setting goals, creating outcomes and managing personal change. Sometimes it's helpful to understand coaching by distinguishing it from other personal or organizational support professions.

  • Therapy: Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual's emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one's work or personal life. The emphases in a coaching relationship are on action, accountability, and follow through.
  • Consulting: Individuals or organizations retain consultants for their expertise. While consulting approaches vary widely, the assumption is the consultant will diagnose problems and prescribe and, sometimes, implement solutions. With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.
  • Mentoring: A mentor is an expert who provides wisdom and guidance based on his or her own experience. Mentoring may include advising, counseling and coaching. The coaching process does not include advising or counseling, it focuses instead on individuals or groups setting and reaching their own objectives. 
  • Training: Training programs are based on objectives set out by the trainer or instructor. Though objectives are clarified in the coaching process, they are set by the individual or team being coached, with guidance provided by the coach. Training also assumes a linear learning path that coincides with an established curriculum. Coaching is less linear without a set curriculum.

y2 Strategic Group is a business consultancy providing focused expertise, where and when it is needed.  We develop custom-tailored solutions designed to meet your needs, schedule and budget.

One-to-one relationships, custom and actionable analysis, and an entrepreneurial spirit delivers superior client results.

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